A market survey of color printer

The printer, the market seems to be a booming production. Manufacturers are undoubtedly viewed expansion and come up with newer products to conquer the burgeoning market. The manufacturers are in color - printer sector for interested purely for reasons of enlargement. There is strong competition between the producers as all focus itself, to conquer the market prices too low. It must be said that, while in the monochrome Department Hewlett Packard co. are market leader of the acting company where color segment still remains undecided here.

However, the future of the market is printer color allegedly a bright these investments in these companies according to. The investors are optimistic as these, the toner cartridge is four times with cyan, magenta, yellow and black produce much higher quality printer from a black and white printer, pictures. The market, currently a billion dollar industry, increased diversity.

Add to its product range introduced printing giant Lexmark his c52x series last year containing the c524n in June. Earlier there was a large gap in its colour line up it was just the low c510 with a capacity for 8 color printing and that too not fast 30 monochrome pictures in one minute. There was also, side-by-side, the high c762, that, although a higher speed, that was much more expensive this difficult to do for small offices and home users. There was no other product had catering on user requirements competitors of the Lexmark an edge on it.

However, the introduction of Lexmark's c524n changed things.
Led this product with a very low price range, making it affordable. Provides a 1200 1200 dpi resolution, this network ready colour laser printer has excellent color performance and can print up to 20 pages per minute. The first page can be printed in less than 13seconds. The model has a maximum monthly duty cycle of 65000 pages, which is very impressive. The new c524 reduces the time of print jobs considerably, since it a 437, 5 MHz processor and 128Mbytes memory taken. The memory can be expanded up to 576, hit decreases latency for print jobs. In addition the color care technology and Lexmark help coverage estimator manage costs for the use of colour toner. The model with a weight of 57 pounds, is 17.3 inches wide, 19 inches tall and 20.2 deep. Comes with the model a CD consisting of the instruction manual and the printer software, a power cord, an extension sheet output tray, toner cartridge cyan, yellow, magenta and black. The product has an a year warranty period for on site repair.

It goes without saying that, that outsourcing of IT and electronic products lower manufacturing costs of the product, which lower the prices of the produced good. The question is how deep the manufacturer must keep their profit margins, to race in the today's colour print market to stay?

The current Laboratory examined c524n 1,20,000 units under the assumption that the model in China produced a product volume. Was an analysis of the cost commodity components, the cost of components and labour prices location. Production costs were estimated at around £ 265 / unit. Apportionment of costs showed printer mechanism and its Assembly the cost to be around £ 51. The electronics and Assembly account for £ 60. Other costs including laser power supply, consumables Assembly, fuser, paper Assembly, Assembly Electronics Control Panel Assembly, final steps taken, etc.

The product should be available at the launch of the product at £ 390 prices. Lexmark is the product for almost half of the originally intended price at places. To maximize your earnings, the company in a clever move, equipped with different toner cartridges toner. The toner content was increased or decreased depending on the customer's budget. The more expensive models, contains more toner turned to the requirements in the enterprise space, while the lower prices ideal were models with low yield cartridges for SOHO and home users.

The product is appropriate price, was a great success, perfectly equipped, compete to the needs of the buyer and the vendor and with counterparts in the lucrative color printer market. Lexmark claimed print quality photorealistic was. Because of its chemically processed, spherical toner delivers 1200 1200 dpi-resolution, and also because the new print head four lasers in a device with a mirror. The machine enabled Lexmark, on the market for enterprise as well as their competitors to take especially Hewlett-Packard.